The veteran selling the “Life is great” T-shirt worn by Patriots head coach Bill Belichick says he has seen a huge uptick in sales and plans to donate all the profits to the Navy SEAL Foundation this according to the Boston Herald.
“It’s a worthwhile charity, and I don’t want to make a profit here,” Jim Amann, a former SEAL, said.
“This represents more than me and my company, so that charity will get any and all profits from that shirt.”
Photos of Belichick wearing the shirt appeared Tuesday afternoon on social media. The shirt had an illustration of an armed man in a turban being attacked by a military dog as he’s being chased by a soldier carrying a rifle. Below the illustration, it says: “Life is great.”
The post has sparked some blowback at Belichick from Twitter.
The shirts are sold on Amann’s site, called tridentk9.org. Amann is a deputy sheriff in Los Angeles, and as a Navy SEAL he was deployed to Iraq and Afghanistan with his military dog Rocky.
Amann’s company, Trident K9 LLC, provides police and military K9 equipment and training. He said selling shirts has never been his intention, and after the photos went public he saw a 500 percent increase in web traffic.
“This has opened up my website to a lot more people,” he said, with a laugh. “This has all kind of caught me off-guard.”
How bout the old ball coach doing a great thing here and raising money for a great cause. In the meantime sparking outrage. This is what Bill does, great things that piss off haters.