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Burger King Just Released The Greatest Anti-Bullying Ad Campaign Of All Time

  • Laura

    Such a powerful and relevant message to kids and adults alike. A great start for conversation and opening the door for people to call bullying what it is. Well done

  • thohan

    I wonder how much we benefit kids or ourselves by nerfing everything. The fake bullying in the ad is not the kind of thing that drives anyone to suicide. The bullied needs to decide what to do. Do you get help? Do you kick the bully in the tenders and call it even? We probably need to narrow the definition of the kind of bullying that does actual harm and separate it from whatever this is in the video.

    • Marvin Frields

      Wake up. This is how it starts and escalates from there. This is indeed bullying.

      • thohan

        Breaking down your response, if you don’t mind:
        “Wake up.” Consider it done.
        “This is how it starts and escalates from there. This is indeed bullying.”
        No, “this” assuming we’re talking about the ad, was acting. No bullying happened.

        Bullying is icky. I was subject to a few bullies in my time. These are people that have decided they don’t like you rather arbitrarily, and their bullying takes many forms. It’s almost an art, really. Not to make light of it, it isn’t fun. My response doesn’t make me terribly proud of myself, but I brushed them back. Except for the last one, a fellow LDS missionary (!). He kinda amused me so I just let him do his thing. That’s not a good attitude, frankly. I’ve grown since. For all of them, either their interest in me faded, or they just went away. It doesn’t always work out. My bullies have been only mildly to moderately sociopathic. I think it would be good to make a distinction between what I went through (and I hate even using “what I went through” because it makes me sound like a victim and I’m not) and the kind of thing that ends up doing actual harm.

        It’s kind of like the current witch hunt with molesters. We probably shouldn’t lump Weinstein, a rapist, in with GHWBush, a butt-patter. One is a criminal, another is a high-school coach. I just hate seeing real crimes watered down. It helps no one to do so.

        • Marvin Frields

          I understand your point. However, you should understand what they were trying to accomplish with this ad. Just because they were actors doesn’t make it any less relevant. The fact that everyone was more worried about their burgers is disturbing.

          • thohan

            I may be the outlier on this, and that’s fine, but I am ok with kids experiencing a bit of adversity. It’s not fun to watch and by no means would I encourage bullying, but I know I need to resist my urges to helicopter in and save the day a lot of the time as well. Sometimes it’s ok to wait a bit and see how things shake out. Sometimes things escalate fast as well. It’s tricky. I’m not convinced bullying is the plight of our time. Maybe it is. I may live in a place where the kids are nicer to each other than average. It’s Utah, so yeah, could be the case.

            I suppose my skepticism is part of a larger dishonesty I see in the world and in the media. Two quick examples: The 77cents to a dollar wage gap (it doesn’t exist and is in fact illegal), and the 1-in-5 sexual assault claim on college campuses (that one is made up out of whole cloth). A rash of bullying just feels manufactured and it doesn’t jibe with my anecdotal experience.

            And if my burger is mangled, I will politely ask for a new one. That item is non-negotiable 🙂